Heritage Gardens · January 2026 report
January 2026
18
enquiries received
−28% vs 25 in December
January is always quieter than December for service businesses. Eighteen enquiries is in line with last January. Search traffic held; people just take a fortnight to start spending again.
The numbers
Visitors
1,180
−2% 1,210 last month
Enquiries
18
−28% 25 last month
Conversion rate
1.5%
−0.6pt 2.1% last month
Avg quote value
£10,800
+£1,400 £9,400 last month
What worked
- Top-performing page Homepage 510 visits, 4 enquiries
- Top traffic source Direct 32% of leads (likely returning visitors from December)
- Best day for enquiries 23 January Three enquiries
Worth checking
-
Conversion rate dipped to 1.5%
Lower than the rolling six-month average. Probably seasonal. Worth watching in Feb.
What we did this month
- Quiet month for changes — kept things steady through the slow period.
- Pulled together a list of 2025 case study ideas for the year ahead.
Recommendations for next month
-
High confidence
Use January as planning time, not panic time
The dip is normal. Use the breathing space to line up the next two case studies and a journal post for late February.