Heritage Gardens · February 2026 report
February 2026
21
enquiries received
+17% vs 18 in January
February picked up where January left off. The Bakewell courtyard case study, live since mid-month, brought steady traffic from saved searches. Quote values are climbing.
The numbers
Visitors
1,290
+9% 1,180 last month
Enquiries
21
+17% 18 last month
Conversion rate
1.6%
+0.1pt 1.5% last month
Avg quote value
£11,600
+£800 £10,800 last month
What worked
- Top-performing page Homepage 550 visits, 5 enquiries
- Top traffic source Google search 36% of all leads
- Best day for enquiries 21 February Three enquiries, all from Google
Worth checking
-
Three abandoned form starts
All in the first week. Updated the form copy on the 8th; problem appears resolved.
What we did this month
- Published the Bakewell courtyard case study on the 16th.
- Refreshed the homepage hero copy.
- Added two new client reviews to the testimonials grid.
Recommendations for next month
-
High confidence
Aim for one new case study every month
You're close to that cadence already. The pattern from the last four months is clear: months with a new case study get 30%+ more enquiries.