Heritage Gardens · December 2025 report
December 2025
25
enquiries received
+14% vs 22 in November
December surprised us. Twenty-five enquiries against a quiet seasonal expectation. The journal post on winter pruning, published on the 4th, drew steady traffic across the month and brought in three direct enquiries.
The numbers
Visitors
1,210
+6% 1,140 last month
Enquiries
25
+14% 22 last month
Conversion rate
2.1%
+0.2pt 1.9% last month
Avg quote value
£9,400
−£800 £10,200 last month
What worked
- Top-performing page Winter pruning journal post 420 visits in three weeks
- Top traffic source Google search 44% of leads
- Best day for enquiries 12 December Five enquiries
What we did this month
- Published the winter pruning journal post.
- Updated the homepage testimonial selection for the new year.
- Added Hope Valley client to the project map.
Recommendations for next month
-
Medium confidence
Plan a similar post for late February
The winter pruning post performed unusually well. Worth a follow-up on early-spring planting timed to the same window in 2026.