Heritage Gardens · March 2026 report
March 2026
23
enquiries received
+10% vs 21 in February
March was your strongest month for new enquiries since November. Search traffic was up across the month, with the Wirksworth parterre case study published on the 14th driving a clear uplift in the second half. Conversion rate held steady at 1.6%. A good month.
The numbers
Visitors
1,420
+10% 1,290 last month
Enquiries
23
+10% 21 last month
Conversion rate
1.6%
Held 1.6% last month
Avg quote value
£12,400
+£800 £11,600 last month
What worked
- Top-performing page Garden design 384 visits, 6 enquiries (1.6% conversion)
- Top traffic source Google search 40% of all leads, up from 36% in February
- Best day for enquiries 14 March Four enquiries the day the Wirksworth case study went live
Worth checking
-
Mobile load speed crept up on /our-work
Now averaging 2.8s. We will look at this before the April report.
-
Two photos on the homepage are missing alt text
Quick to fix. We will catch them in the next sprint.
What we did this month
- Published the Wirksworth parterre case study on the 14th.
- Updated the contact form copy after seeing three abandoned starts in February.
- Added Cloudflare image optimisation site-wide; saved roughly 280KB per page.
- Fixed a broken footer link that the support form flagged on the 9th.
Recommendations for next month
3 of these recommendations are highly confident; 1 is exploratory.
-
High confidence
Add the Hope Valley project as the next case study
Three site visits this month referenced the kitchen garden work. Worth getting it up before May.
-
Medium confidence
Feature the Bakewell courtyard on the homepage in May
The planting will be at its strongest then, and the timing matches your usual spring uptick.